Receipt

Filed April 30, 2026

Missed it.

The short version

Brian Wieser predicted on September 26, 2024: “Global marketing spend is forecast to reach $2.4tn this year, according to Madison and Wall” Verdict: Missed it. Brian Wieser's prediction of $2.4 trillion in global marketing spend for 2024 missed significantly, with multiple late 2024 and early 2025 reports from WARC, GroupM, and Statista indicating actual figures closer to $1 trillion.

Prediction by

Brian Wieser

On September 26, 2024

“Global marketing spend is forecast to reach $2.4tn this year, according to Madison and Wall”

Follow-up

Brian Wieser's prediction of $2.4 trillion in global marketing spend for 2024 missed significantly, with multiple late 2024 and early 2025 reports from WARC, GroupM, and Statista indicating actual figures closer to $1 trillion.

Original source

The Media Leader

Evidence

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Topics

advertising global-marketing-spend

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