Receipt

    Filed August 30, 2026

    Partially right.

    The short version

    Bob Garfield predicted on August 6, 2009: “We are not only facing an utter collapse of all of the media infrastructure we've so come to love and depend on for going on 350 years, we're in the middle of it. Plus: a tipping point at which mass marketing leaves mass media in droves - both of them end together.” Verdict:…

    Prediction by

    Bob Garfield

    On August 6, 2009

    We are not only facing an utter collapse of all of the media infrastructure we've so come to love and depend on for going on 350 years, we're in the middle of it. Plus: a tipping point at which mass marketing leaves mass media in droves - both of them end together.

    Follow-up

    Newspapers and magazines did collapse structurally; TV and radio bent but did not "end together" with mass marketing - mass media still takes the largest single share of ad spend 17 years later.

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    From the High Caliber AI network — see the AI for PR module in the course.