BG
Pundit
Bob Garfield
1 receipt • Tracked since Aug 2026
Former Advertising Age editor-at-large and co-host of NPRâs On the Media; author of The Chaos Scenario.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2009
1 prediction- Aug 6, 2009Partially right.“We are not only facing an utter collapse of all of the media infrastructure we've so come to love and depend on for going on 350 years, we're in the middle of it. Plus: a tipping point at which mass marketing leaves mass media in droves - both of them end together.”
Newspapers and magazines did collapse structurally; TV and radio bent but did not "end together" with mass marketing - mass media still takes the largest single share of ad spend 17 years later.
