The short version

Bob Hoffman predicted on July 6, 2024: “2024: The Year Digital Becomes "Traditional"” Verdict: Called it. Industry discourse and practice since 2024 increasingly align with Hoffman's claim that digital is a long-standing, traditional system with chronic problems. Mainstream trade and business press increasingly describe digital advertising as a mature, entrenched, and structurally problematic system, with repeated coverage of large-scale ad…

Prediction by

Bob Hoffman

On July 6, 2024

“2024: The Year Digital Becomes "Traditional"”

Follow-up

Industry discourse and practice since 2024 increasingly align with Hoffman's claim that digital is a long-standing, traditional system with chronic problems. Mainstream trade and business press increasingly describe digital advertising as a mature, entrenched, and structurally problematic system, with repeated coverage of large-scale ad fraud and privacy backlash. Major advertisers and agencies publicly discuss shifting budgets and tightening measurement, consistent with treating digital as a mature medium.

From the High Caliber AI network — see the AI for PR module in the course.