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    Kevin Roberts

    1 receipt • Tracked since Aug 2026

    Former CEO of Saatchi & Saatchi Worldwide.

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    1 receipt

    2012

    1 prediction
    1. Apr 25, 2012Missed it.
      “Strategy is dead. Who really knows what is going to happen anymore in this super VUCA world? - and "marketing, as we know, is also dead." (Also: the big idea is dead, management is dead.)”

      Fourteen years on, marketing strategy as a discipline, budget line, and c-suite function is intact; the "marketing is dead" genre of declaration has itself died many times.