The short version

Kevin Roberts predicted on April 25, 2012: “Strategy is dead. Who really knows what is going to happen anymore in this super VUCA world? - and "marketing, as we know, is also dead." (Also: the big idea is dead, management is dead.)” Verdict: Missed it. Fourteen years on, marketing strategy as a discipline, budget line, and c-suite function is intact;…

Prediction by

Kevin Roberts

On April 25, 2012

“Strategy is dead. Who really knows what is going to happen anymore in this super VUCA world? - and "marketing, as we know, is also dead." (Also: the big idea is dead, management is dead.)”

Follow-up

Fourteen years on, marketing strategy as a discipline, budget line, and c-suite function is intact; the "marketing is dead" genre of declaration has itself died many times.

From the High Caliber AI network — see the AI for PR module in the course.