The short version

Scott Galloway predicted on January 3, 2025: “My prediction is that pods’ ad revenue will grow by 20+% in 2025. Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.” Verdict: Too early to tell. Filed for tracking. Outcome…

Prediction by

Scott Galloway

On January 3, 2025

“My prediction is that pods’ ad revenue will grow by 20+% in 2025. Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.