The short version

Chris Neff predicted on January 13, 2026: “I would say, more likely than not, 50% of all Super Bowl spots we watch this year will utilize generative AI in some facet.” Verdict: Called it. Svedka announced an AI-generated Super Bowl spot, supporting the trend identified.

Prediction by

Chris Neff

On January 13, 2026

“I would say, more likely than not, 50% of all Super Bowl spots we watch this year will utilize generative AI in some facet.”

Follow-up

Svedka announced an AI-generated Super Bowl spot, supporting the trend identified.

From the High Caliber AI network — see the AI for PR module in the course.