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    Pundit

    Joe Mandese

    1 receipt • Tracked since May 2026

    Editor-in-chief of MediaPost; longtime ad/media trade journalist covering measurement, agencies, and adtech since the 1990s.

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    1 receipt

    2021

    1 prediction
    1. Jun 24, 2021Called it.
      “Despite all the headlines, the death of the cookie will be delayed, deferred, and ultimately fudged. The industry isn't ready and Google knows it.”

      Mandese called the cookie-death delay loop in 2021. Google delayed deprecation in 2021, again in 2022, again in 2024, and in July 2024 abandoned forced deprecation entirely. Vindicated repeatedly.