The short version

Joe Mandese predicted on June 24, 2021: “Despite all the headlines, the death of the cookie will be delayed, deferred, and ultimately fudged. The industry isn't ready and Google knows it.” Verdict: Called it. Mandese called the cookie-death delay loop in 2021. Google delayed deprecation in 2021, again in 2022, again in 2024, and in July 2024 abandoned forced deprecation…

Prediction by

Joe Mandese

On June 24, 2021

“Despite all the headlines, the death of the cookie will be delayed, deferred, and ultimately fudged. The industry isn't ready and Google knows it.”

Follow-up

Mandese called the cookie-death delay loop in 2021. Google delayed deprecation in 2021, again in 2022, again in 2024, and in July 2024 abandoned forced deprecation entirely. Vindicated repeatedly.

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