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    Karen Nelson-Field

    1 receipt • Tracked since Aug 2026

    Founder of Amplified Intelligence; attention measurement researcher.

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    — Filed —

    1 receipt

    2022

    1 prediction
    1. Jul 14, 2022Partially right.
      “Argued the industry must graduate to "Attention Version 2": attention measurement had reached critical-mass adoption and would become core to how media is planned and bought.”

      Attention vendors and measurement products proliferated and attention entered media-planning vocabulary, but it did not displace viewability and impressions as the trading currency by 2026.