We've Got Receipts
    KS

    Pundit

    Krystal Scanlon

    1 receipt • Tracked since Apr 2026

    Senior reporter at Digiday covering social media, creator economy, and identity.

    Follow
    SharePostLinkedIn

    Affiliations

    No firm affiliations on record.

    — Filed —

    1 receipt

    2026

    1 prediction
    1. Feb 10, 2026Partially right.
      “TikTok Shop GMV will grow but the platform's ad revenue from non-Shop brands will slow noticeably in early 2026 as creators chase commerce dollars.”

      TikTok Shop US GMV did grow ~30% in Q1 2026 per Bloomberg, but brand-ad slowdown was less pronounced than predicted — only a few CPG categories cited it explicitly on Q1 calls.