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    Lily Ray

    1 receipt • Tracked since May 2026

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    1 receipt

    2024

    1 prediction
    1. Feb 6, 2024Called it.
      “AI search is absolutely disruptive, but it’s not the death of SEO. We’ve seen this story before with every major search update. SEOs will adapt to optimizing for AI‑generated answers and new SERP features instead of disappearing.”

      SEO spending and hiring have remained robust; agencies and in‑house teams have shifted focus toward content quality, entity optimization, and visibility within AI‑generated answers. Early evidence (e.g., traffic volatility around Google’s AI Overviews) shows disruption and redistribution of traffic, but not a collapse of SEO as a practice, consistent with Ray’s prediction.