MK
Pundit
Marla Kaplowitz
1 receipt • Tracked since Apr 2026
CEO of 4A's; agency holdco trends and talent.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2019
1 prediction- Dec 24, 2019Partially right.“It’s time for national data privacy legislation: The year will kick-off with the implementation of the California Consumer Privacy Act (CCPA) and the ongoing assessment by other states and municipalities to enact their own legislation. The increased focus on data privacy will continue with Congress recognizing the critical need for federal legislation. A plan outlined by the Privacy for America coalition addressing consumer needs and calling for the creation of a Data Protection Bureau inside the FTC will be recognized as the way forward.”
Marla Kaplowitz made a multi-part prediction about U.S. federal data privacy legislation for 2020 and beyond. The increased focus on data privacy did continue, and Congress did recognize the need for federal legislation. However, no comprehensive federal law has passed as of 2026. Furthermore, the 'Privacy for America' plan, while part of the conversation, was not recognized as 'the way forward' for federal law; other proposals emerged and no single framework dominated.