Sahil Patel

    Pundit

    Sahil Patel

    1 receiptTracked since Apr 2026

    The Information reporter covering media and creator economy.

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    1 receipt

    2022

    1 prediction
    1. Jan 15, 2022Called it.
      Netflix swore it would never run ads. The math on subscriber growth in saturated markets makes an ad tier inevitable — probably within 18 months.

      Validated within months: Netflix announced ad tier April 2022, launched November 2022 with Microsoft as partner. By 2024 ad tier was their fastest-growing segment.