Pundit
Sara Fischer
2 receipts • Tracked since Apr 2026
Axios senior media reporter; Media Trends newsletter author.
Affiliations
No firm affiliations on record.
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2 receipts
2022
1 prediction- Mar 29, 2022Called it.“Retail media networks are about to become the third big wave of digital advertising, after search and social.”
Fischer called retail media the "third wave" in early 2022. By 2025 retail media surpassed $60B in US ad spend, third-largest channel after search and social, exactly as forecast.
2020
1 prediction- Jul 21, 2020Called it.“Newsletters are the next big thing in media.”
Fischer called the newsletter wave in mid-2020. Substack, Beehiiv, and Ghost exploded; major journalists (Silver, Yglesias, Sullivan, Smith) decamped to newsletters; legacy outlets all built newsletter products.