We've Got Receipts
    SW

    Pundit

    Stuart Williams

    1 receipt • Tracked since May 2026

    Follow
    SharePostLinkedIn

    Affiliations

    No firm affiliations on record.

    — Filed —

    1 receipt

    2026

    1 prediction
    1. Jan 8, 2026Partially right.
      “For marketers, it should have been a call to arms to rethink how their brands show up on social, where total spend on paid, brand-authored content still dwarfs spend on influencers.”

      Influencer spend grew significantly, but paid social still dominated overall budgets.