Pundit
Suzanne Vranica
1 receipt • Tracked since Apr 2026
WSJ advertising reporter; Madison Avenue beat.
Affiliations
No firm affiliations on record.
— Filed —
1 receipt
2019
1 prediction- May 13, 2019Called it.“The TV ad market is heading for a reckoning as audiences flee to streaming and the upfront model strains.”
Vranica flagged the TV upfront under stress in 2019. Linear TV ad revenue dropped from ~$66B (2019) to under $52B (2024); cord-cutting accelerated; CTV ate the difference.