Pundit
Tiffany Hsu
3 receipts • Tracked since Apr 2026
NYT advertising and media reporter.
Affiliations
No firm affiliations on record.
— Filed —
3 receipts
2026
1 prediction- Jan 1, 2026Called it.“To be honest, the ‘fashion reset’ has been mentioned since Covid. There was a lot of talk, and brands used it as a buzzword. But nothing much has really changed. Of course, consumer behaviour and shopping habits have shifted slightly. We saw the rise of quiet luxury – people want less branded stuff but still good quality, timeless products. For me that’s merely a trend rather than a reset of the industry. It’s still an industry based on consumer culture; it’s just a different way to encourage people to shop and buy more. So in the bluntest way, I don’t see a massive change in what the industry represents.”
Despite rhetoric about a post-Covid 'fashion reset', the industry largely returned to pre-pandemic patterns of production and consumption. Quiet luxury emerged as a trend rather than a fundamental shift, and the core consumerist nature of the industry remained unchanged, confirming Hsu's assessment.
2024
1 prediction- Apr 27, 2024Partially right.“Una tendencia que, en mi opinión, no durará mucho es la estética utility. Esta tendencia parece algo agotada, ya que las siluetas se están refinando y las proporciones evolucionan. Por eso, resulta menos relevante y no tendrá un impacto a largo plazo.”
The 'utility' aesthetic did not disappear entirely but receded from being a dominant, long-lasting macro-trend, with focus shifting to more refined tailoring and 'quiet luxury'. Utility elements are still present but used more subtly, supporting the idea that it persisted as a sub-trend but not a core long-term force.
2023
1 prediction- Jun 25, 2023Partially right.“AI-generated misinformation will define the 2024 election cycle in a way that makes 2016 look quaint.”
Hsu's pre-2024 warning. Deepfakes did appear (Biden robocall, fake Trump arrest images), but feared mass election-deciding wave didn't materialize — platform guardrails + media literacy held better than expected.