The short version

Tiffany Hsu predicted on January 1, 2026: “To be honest, the ‘fashion reset’ has been mentioned since Covid. There was a lot of talk, and brands used it as a buzzword. But nothing much has really changed. Of course, consumer behaviour and shopping habits have shifted slightly. We saw the rise of quiet luxury – people want less branded stuff…

Prediction by

Tiffany Hsu

On January 1, 2026

“To be honest, the ‘fashion reset’ has been mentioned since Covid. There was a lot of talk, and brands used it as a buzzword. But nothing much has really changed. Of course, consumer behaviour and shopping habits have shifted slightly. We saw the rise of quiet luxury – people want less branded stuff but still good quality, timeless products. For me that’s merely a trend rather than a reset of the industry. It’s still an industry based on consumer culture; it’s just a different way to encourage people to shop and buy more. So in the bluntest way, I don’t see a massive change in what the industry represents.”

Follow-up

Despite rhetoric about a post-Covid 'fashion reset', the industry largely returned to pre-pandemic patterns of production and consumption. Quiet luxury emerged as a trend rather than a fundamental shift, and the core consumerist nature of the industry remained unchanged, confirming Hsu's assessment.

From the High Caliber AI network — see the AI for PR module in the course.