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    Pundit

    Tim Peterson

    2 receipts • Tracked since Apr 2026

    Marketing Brew editorial director; ad industry trends.

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    2 receipts

    2026

    1 prediction
    1. Jan 6, 2026Too early to tell.
      “I would be surprised if a year from now, ChatGPT hadn't rolled out ads.”

      Peterson predicted ChatGPT would roll out ads within a year of January 2026. As of September 2026, OpenAI has not launched conventional ads in ChatGPT, but the window runs to early January 2027 - too early to call.

    2022

    1 prediction
    1. May 16, 2022Called it.
      “Connected TV is about to swallow the upfronts. Streamers will dictate terms to advertisers within two years, not legacy networks.”

      Peterson's 2022 CTV call. By the 2024 upfronts, Netflix, Amazon, Disney+, and YouTube collectively commanded the conversation; Amazon Prime Video alone pulled an estimated $1.8B in upfront commitments in year one.