The short version

Aleda Stam predicted on January 27, 2026: “PR agencies will publicly add "AI editorial standards" pages to their sites in 2026 — partly performative, partly because clients are starting to ask.” Verdict: Called it. Edelman, Weber Shandwick, and BCW all published AI use disclosures or editorial standards in Q1 2026, with smaller indies following. PRWeek's own tracker now lists 22…

Prediction by

Aleda Stam

On January 27, 2026

“PR agencies will publicly add "AI editorial standards" pages to their sites in 2026 — partly performative, partly because clients are starting to ask.”

Follow-up

Edelman, Weber Shandwick, and BCW all published AI use disclosures or editorial standards in Q1 2026, with smaller indies following. PRWeek's own tracker now lists 22 such pages.

From the High Caliber AI network — see the AI for PR module in the course.