The short version

Anthony Katsur predicted on March 8, 2017: “This technology is on course to potentially replace the ad server in the next five to eight years.” Verdict: Partially right. Header bidding became widely adopted and superseded traditional waterfall auctions, but ad servers remain central infrastructure and were not fully replaced within the 5-8 year window (2022-2025).

Prediction by

Anthony Katsur

On March 8, 2017

“This technology is on course to potentially replace the ad server in the next five to eight years.”

Follow-up

Header bidding became widely adopted and superseded traditional waterfall auctions, but ad servers remain central infrastructure and were not fully replaced within the 5-8 year window (2022-2025).

From the High Caliber AI network — see the AI for PR module in the course.