The short version

Ari Paparo predicted on September 9, 2025: “But I think it’s very likely that Google will be forced to spin out some of these crown jewels of its advertising business.” Verdict: Still evolving. As of mid-2026, no final enforced structural remedy has compelled Google to divest its core ad server or exchange businesses. Structural remedies remain possible longer-term, but they…

Prediction by

Ari Paparo

On September 9, 2025

“But I think it’s very likely that Google will be forced to spin out some of these crown jewels of its advertising business.”

Follow-up

As of mid-2026, no final enforced structural remedy has compelled Google to divest its core ad server or exchange businesses. Structural remedies remain possible longer-term, but they have not occurred within the observation window.

From the High Caliber AI network — see the AI for PR module in the course.