Google

“I'd just be skeptical that there some of these point solution things that are viable for the long haul, especially when anything's competing with part of like the Google or Microsoft Office suite.”

“I the my cynical take on it would be that they, you know, can't they can't take on Google or Meta in terms of what they're trying to do in some ways. Um, and that these tools will become so widely used that you may not even need an agency um to to do some of this stuff.”

“If you start to look at what's predicted to happen between 26 and 28 all these things start to very very quickly snowball and become really really mainstream. And I think the prediction is that some point around about 28 that is going to flip and switch and we will start seeing that real decline in using old-fashioned Google and that uplift in AI habits just being the norm and what we do.”