The short version

Jason Kint predicted on August 14, 2025: “Facts: Google’s push to AI hurts publisher traffic.” Verdict: Called it. Kint said Google's push to AI hurts publisher traffic. Digital Content Next's survey of 19 member companies found median year-over-year Google Search referrals down 10% over eight weeks in May and June 2025, with non-news brands down 14% and news brands down…

Prediction by

Jason Kint

On August 14, 2025

“Facts: Google’s push to AI hurts publisher traffic.”

Follow-up

Kint said Google's push to AI hurts publisher traffic. Digital Content Next's survey of 19 member companies found median year-over-year Google Search referrals down 10% over eight weeks in May and June 2025, with non-news brands down 14% and news brands down 7%.

From the High Caliber AI network — see the AI for PR module in the course.