RECEIPT #ERIC-S
JAN 01, 2024
PREDICTION BY
Eric Seufert“Both Meta (Facebook) and Google will soon offer near fully-automated, brand-specific, auto-generated creative and on-the-fly landing page optimization based on individual user profiles and past performance.”
FOLLOW-UP
Meta publicly rolled out Advantage+ creative, generative image/video tools, and the GEM (Generative Ads Recommendation Model), which together automate creative selection and increasingly creative generation in a brand-specific, performance-driven way. Google similarly expanded AI-driven campaign formats (Performance Max, AI-generated assets), automatically creating and optimizing ad variants.
ORIGINAL SOURCE
Podcast Episode