RECEIPT #ARI-PA
DEC 30, 2024
PREDICTION BY
Ari Paparo“Google will settle with the DOJ by agreeing to divest its publisher ad server and possibly its ad exchange, spinning them into a separate, publicly traded company, rather than risk a breakup of its broader advertising business.”
FOLLOW-UP
As of mid-2026, the DOJ’s Google ad tech case has not been resolved via a settlement that definitively matches this scenario; there has been no completed, announced spin-off of Google’s publisher ad server and ad exchange into a separate public company. Google’s ad tech operations remain under Google/Alphabet.
ORIGINAL SOURCE
news.marketecture.tv