The short version

Ari Paparo predicted on December 30, 2024: “Google will settle with the DOJ by agreeing to divest its publisher ad server and possibly its ad exchange, spinning them into a separate, publicly traded company, rather than risk a breakup of its broader advertising business.” Verdict: Still evolving. As of mid-2026, the DOJ’s Google ad tech case has not been resolved…

Prediction by

Ari Paparo

On December 30, 2024

“Google will settle with the DOJ by agreeing to divest its publisher ad server and possibly its ad exchange, spinning them into a separate, publicly traded company, rather than risk a breakup of its broader advertising business.”

Follow-up

As of mid-2026, the DOJ’s Google ad tech case has not been resolved via a settlement that definitively matches this scenario; there has been no completed, announced spin-off of Google’s publisher ad server and ad exchange into a separate public company. Google’s ad tech operations remain under Google/Alphabet.

From the High Caliber AI network — see the AI for PR module in the course.