The short version

Eric Seufert predicted on January 1, 2024: “Both Meta (Facebook) and Google will soon offer near fully-automated, brand-specific, auto-generated creative and on-the-fly landing page optimization based on individual user profiles and past performance.” Verdict: Called it. Meta publicly rolled out Advantage+ creative, generative image/video tools, and the GEM (Generative Ads Recommendation Model), which together automate creative selection and increasingly creative…

Prediction by

Eric Seufert

On January 1, 2024

“Both Meta (Facebook) and Google will soon offer near fully-automated, brand-specific, auto-generated creative and on-the-fly landing page optimization based on individual user profiles and past performance.”

Follow-up

Meta publicly rolled out Advantage+ creative, generative image/video tools, and the GEM (Generative Ads Recommendation Model), which together automate creative selection and increasingly creative generation in a brand-specific, performance-driven way. Google similarly expanded AI-driven campaign formats (Performance Max, AI-generated assets), automatically creating and optimizing ad variants.

From the High Caliber AI network — see the AI for PR module in the course.