The short version

Ari Paparo predicted on February 2, 2026: “The first one is the ad server ad exchange combo that Google has has built is going to break down in some way.” Verdict: Still evolving. Antitrust actions continue, but a complete structural breakup of Google's ad server and ad exchange has not yet occurred as of mid-2026.

Prediction by

Ari Paparo

On February 2, 2026

“The first one is the ad server ad exchange combo that Google has has built is going to break down in some way.”

Follow-up

Antitrust actions continue, but a complete structural breakup of Google's ad server and ad exchange has not yet occurred as of mid-2026.

From the High Caliber AI network — see the AI for PR module in the course.