— Topic —

    Cookies

    3 receipts tracked • 100% industry hit rate

    — Filed —

    3 receipts on Cookies

    Browse all →

    RECEIPT #ARI-PA

    AUG 30, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    Google is going to eventually deprecate this third party cookie it’s going away at some point

    FOLLOW-UP

    Chrome’s cookie deprecation remained an open industry issue in later 2025 discussions, with Paparo still treating it as an ongoing transition rather than a finished event.

    ORIGINAL SOURCE

    www.youtube.com

    RECEIPT #MALORI

    MAY 17, 2024

    Called it.

    PREDICTION BY

    Malorie Benjamin
    understanding that the depreciation of cookies is already here in many capacities, she believes 2024 will be filled with many new solutions and providers bringing forward cookie-less measurement platforms.

    FOLLOW-UP

    In May 2024, Benjamin predicted 2024 would see many new cookie-less measurement platforms emerge. This has indeed occurred, with numerous solutions being developed and implemented in response to privacy changes and cookie deprecation.

    ORIGINAL SOURCE

    CMSWire