The short version

Ari Paparo predicted on January 1, 2024: “I think it’s very likely that Google will be forced to spin out some of these crown jewels of its advertising business. Antitrust actions may reduce Google’s efficiency but will not eliminate its dominance in outcomes.” Verdict: Still evolving. Antitrust proceedings against Google’s ad tech stack are ongoing in the U.S. and EU.…

Prediction by

Ari Paparo

On January 1, 2024

“I think it’s very likely that Google will be forced to spin out some of these crown jewels of its advertising business. Antitrust actions may reduce Google’s efficiency but will not eliminate its dominance in outcomes.”

Follow-up

Antitrust proceedings against Google’s ad tech stack are ongoing in the U.S. and EU. Google continues to command massive closed-loop performance ad share.

From the High Caliber AI network — see the AI for PR module in the course.