The short version

Ari Paparo predicted on September 3, 2025: “Ari Paparo, author of the book Yield that describes Google’s ad tech business, says that the data-sharing remedy “seems extremely unlikely to blunt Google’s market share.”” Verdict: Called it. As of mid-2026, Google retains overwhelming dominance in the search market. The data-sharing remedy has not observably blunted Google's market share, confirming Paparo's prediction.…

Prediction by

Ari Paparo

On September 3, 2025

“Ari Paparo, author of the book Yield that describes Google’s ad tech business, says that the data-sharing remedy “seems extremely unlikely to blunt Google’s market share.””

Follow-up

As of mid-2026, Google retains overwhelming dominance in the search market. The data-sharing remedy has not observably blunted Google's market share, confirming Paparo's prediction.

From the High Caliber AI network — see the AI for PR module in the course.