The short version

Jason Kint predicted on December 17, 2024: “This has exposed a lot of distrust and bad behavior that is warranted toward Google. And the lack of transparency around auctions and changes that they make, I expect that the pressure and just the experience of this will force them to be more proactive… There will inevitably be change in behavior just…

Prediction by

Jason Kint

On December 17, 2024

“This has exposed a lot of distrust and bad behavior that is warranted toward Google. And the lack of transparency around auctions and changes that they make, I expect that the pressure and just the experience of this will force them to be more proactive… There will inevitably be change in behavior just because there’s enforcers looking over their shoulder.”; ”

Follow-up

Google has rolled out some ad transparency and controls, and continued to adjust practices under regulatory pressure. This aligns with Kint’s expectation of incremental behavioral change. However, a 'dramatic turning point' directly attributable to the trial alone has not clearly materialized.

From the High Caliber AI network — see the AI for PR module in the course.