The short version

Ari Paparo predicted on October 6, 2024: “I think that the very possible outcome is that they’re forced to spin out DFP. … It’s quite easy actually to just spin out DFP, the problem is solved. I think it’s very possible that will be the outcome. I would say 75% is my current estimate.” Verdict: Partially right. As of mid-2026,…

Prediction by

Ari Paparo

On October 6, 2024

“I think that the very possible outcome is that they’re forced to spin out DFP. … It’s quite easy actually to just spin out DFP, the problem is solved. I think it’s very possible that will be the outcome. I would say 75% is my current estimate.”

Follow-up

As of mid-2026, Google has not spun out DFP/Google Ad Manager. Antitrust litigation is ongoing, but no final, enforced remedy has required a DFP spin-out. While structural remedies were contemplated, no binding order to divest DFP has taken effect. The 75% probability did not materialize.

From the High Caliber AI network — see the AI for PR module in the course.