The short version

Ari Paparo predicted on May 7, 2024: “I think AI is the biggest change. There’s two things to watch with AI. Number one is what Meta and Google do with AI … they have a closed system of demand and supply and data and they're already off to the races and they're pushing AI as hard as they can…” Verdict:…

Prediction by

Ari Paparo

On May 7, 2024

“I think AI is the biggest change. There’s two things to watch with AI. Number one is what Meta and Google do with AI … they have a closed system of demand and supply and data and they're already off to the races and they're pushing AI as hard as they can…”

Follow-up

Google and Meta have heavily invested in AI-based tools for ad creation, campaign management, and optimization. This prediction is qualitative but clearly directionally right.

From the High Caliber AI network — see the AI for PR module in the course.