The short version

Ari Paparo predicted on February 2, 2026: ““The first one is the ad server–ad exchange combo that Google has built is going to break down in some way.”” Verdict: Still evolving. Antitrust actions against Google's ad tech continued in 2026 with momentum towards structural remedies, but a final, globally implemented structural breakup of the ad server/ad exchange combo had not…

Prediction by

Ari Paparo

On February 2, 2026

““The first one is the ad server–ad exchange combo that Google has built is going to break down in some way.””

Follow-up

Antitrust actions against Google's ad tech continued in 2026 with momentum towards structural remedies, but a final, globally implemented structural breakup of the ad server/ad exchange combo had not yet taken full effect.

From the High Caliber AI network — see the AI for PR module in the course.