The short version

Ben Thompson predicted on April 15, 2024: “…the advertising possibilities that AI can unlock for Meta, Google and Amazon…” Verdict: Called it. Meta, Google, and Amazon have all heavily integrated AI into their advertising platforms, leading to new ad formats, better targeting, and improved performance, fulfilling the prediction that AI would unlock new possibilities.

Prediction by

Ben Thompson

On April 15, 2024

“…the advertising possibilities that AI can unlock for Meta, Google and Amazon…”

Follow-up

Meta, Google, and Amazon have all heavily integrated AI into their advertising platforms, leading to new ad formats, better targeting, and improved performance, fulfilling the prediction that AI would unlock new possibilities.

From the High Caliber AI network — see the AI for PR module in the course.