The short version

Alex Kantrowitz predicted on July 31, 2024: “If not dead, Google was supposed to be in a tailspin by now. The rise of generative AI promised new, improved ways to seek and investigate information online. And the old keeper of blue links was meant to be on borrowed time. Except it hasn’t worked out that way — at least not…

Prediction by

Alex Kantrowitz

On July 31, 2024

“If not dead, Google was supposed to be in a tailspin by now. The rise of generative AI promised new, improved ways to seek and investigate information online. And the old keeper of blue links was meant to be on borrowed time. Except it hasn’t worked out that way — at least not yet. Google today is thriving. It’s turned in double-digit percentage sales growth this year and hasn’t given up its dominant lead in search.”

Follow-up

Google has continued to perform well in the generative AI era, maintaining its dominance in search and experiencing significant growth in its cloud business, as of the article's publication date.

From the High Caliber AI network — see the AI for PR module in the course.