The short version

Ari Paparo predicted on July 15, 2024: “While we haven’t seen major shifts in the agency world due to AI, I think everyone knows it’s coming,” Verdict: Partially right. As of early 2026, major, revolutionary shifts in the agency world due to AI have not occurred, yet agencies have increasingly integrated AI tools and acknowledge future AI-driven changes. This aligns…

Prediction by

Ari Paparo

On July 15, 2024

“While we haven’t seen major shifts in the agency world due to AI, I think everyone knows it’s coming,”

Follow-up

As of early 2026, major, revolutionary shifts in the agency world due to AI have not occurred, yet agencies have increasingly integrated AI tools and acknowledge future AI-driven changes. This aligns with Paparo's mixed, evolving prediction.

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