The short version

Ari Paparo's prediction, paraphrased from the linked source (February 1, 2026): Agentic buying hints at a future with less friction and more scale. Verdict: Still evolving. The publisher's chapter summary describes agentic buying as a possible route to less friction and greater scale. The linked episode is not evidence that those gains have been measured across publishers. The forecast remains…

Prediction by

Ari Paparo

On February 1, 2026

Paraphrase: Agentic buying hints at a future with less friction and more scale.

Follow-up

The publisher's chapter summary describes agentic buying as a possible route to less friction and greater scale. The linked episode is not evidence that those gains have been measured across publishers. The forecast remains unresolved.

From the High Caliber AI network — see the AI for PR module in the course.