The short version

Ari Paparo predicted on February 1, 2026: “Agentic buying hints at a future with less friction and more scale.” Verdict: Still evolving. By mid-2026, early 'agentic' or AI-driven campaign setup tools have appeared, with some evidence of reduced friction for smaller advertisers. However, full adoption and significant scale are still emergent, making this a partially realized and evolving prediction.

Prediction by

Ari Paparo

On February 1, 2026

“Agentic buying hints at a future with less friction and more scale.”

Follow-up

By mid-2026, early 'agentic' or AI-driven campaign setup tools have appeared, with some evidence of reduced friction for smaller advertisers. However, full adoption and significant scale are still emergent, making this a partially realized and evolving prediction.

From the High Caliber AI network — see the AI for PR module in the course.