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    Filed June 16, 2026

    Too early to tell.

    The short version

    Ari Paparo predicted on January 1, 2025: ““Eric and I have talked on the pod before about a prediction that there would be an AI-first agency with large bookings and very low headcount.”” Verdict: Too early to tell. While there are AI-focused agencies, clear public evidence with verifiable "large bookings" and "very low headcount" to match the specific conditions of…

    Prediction by

    Ari Paparo

    On January 1, 2025

    “Eric and I have talked on the pod before about a prediction that there would be an AI-first agency with large bookings and very low headcount.”

    Follow-up

    While there are AI-focused agencies, clear public evidence with verifiable "large bookings" and "very low headcount" to match the specific conditions of the prediction is not yet available, making it too early to definitively judge. The industry is moving towards AI integration in agencies, but a pure 'AI-first' agency with those specific metrics is not clearly established.

    Original source

    news.marketecture.tv
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