The short version

Ari Paparo predicted on March 16, 2026: “If you put enough trust in a single platform to get your media-buying job done with fewer employees, less waste, less error, and faster turnaround times, you might just find that you’ve accidentally ended up in Stage 4, with the wholesale elimination of certain types of partners.” Verdict: Too early to tell. The…

Prediction by

Ari Paparo

On March 16, 2026

“If you put enough trust in a single platform to get your media-buying job done with fewer employees, less waste, less error, and faster turnaround times, you might just find that you’ve accidentally ended up in Stage 4, with the wholesale elimination of certain types of partners.”

Follow-up

The 'wholesale elimination of certain types of partners' due to increased trust in single platforms powered by AI in media buying is a long-term trend that is still in its early stages.

From the High Caliber AI network — see the AI for PR module in the course.