The short version

Ari Paparo predicted on December 9, 2024: “While we haven't seen major shifts in the agency world due to AI, I think everyone knows it's coming.” Verdict: Still evolving. Holding companies are consolidating and investing in AI, and agencies are rolling out AI-powered internal tools. However, a "major shift" or "step-change collapse" in the agency world due to AI has…

Prediction by

Ari Paparo

On December 9, 2024

“While we haven't seen major shifts in the agency world due to AI, I think everyone knows it's coming.”

Follow-up

Holding companies are consolidating and investing in AI, and agencies are rolling out AI-powered internal tools. However, a "major shift" or "step-change collapse" in the agency world due to AI has not yet occurred; changes are currently more gradual and evolutionary.

From the High Caliber AI network — see the AI for PR module in the course.