The short version

Ari Paparo predicted on July 21, 2025: “It’s very hard to believe that AI won’t be better than humans at campaign setup and targeting very soon.” Verdict: Partially right. AI has become central to campaign setup and targeting, but full displacement of human campaign managers has not yet occurred, and DSPs remain in market.

Prediction by

Ari Paparo

On July 21, 2025

“It’s very hard to believe that AI won’t be better than humans at campaign setup and targeting very soon.”

Follow-up

AI has become central to campaign setup and targeting, but full displacement of human campaign managers has not yet occurred, and DSPs remain in market.

From the High Caliber AI network — see the AI for PR module in the course.