The short version

Ari Paparo predicted on March 21, 2025: “AI agents may reduce fragmentation by automating buying, negotiation, and optimization across publishers.” Verdict: Still evolving. Later coverage describes 'agentic AI threatening DSPs by automating campaign setup, targeting, and optimization,' which is consistent with the direction of this forecast.

Prediction by

Ari Paparo

On March 21, 2025

“AI agents may reduce fragmentation by automating buying, negotiation, and optimization across publishers.”

Follow-up

Later coverage describes 'agentic AI threatening DSPs by automating campaign setup, targeting, and optimization,' which is consistent with the direction of this forecast.

From the High Caliber AI network — see the AI for PR module in the course.