Receipt
Filed August 6, 2026
The short version
Ari Paparo predicted on May 7, 2024: “Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.” Verdict: Called it. Industry commentary, publisher strategy, and conference messaging consistently support the shift toward engagement/attention as the key KPI.
Prediction by
Ari Paparo
On May 7, 2024
“Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.”
Follow-up
Industry commentary, publisher strategy, and conference messaging consistently support the shift toward engagement/attention as the key KPI.
Original source
Podcast commentary summarized in episode notesTopics
From the High Caliber AI network — see the AI for PR module in the course.