The short version

Ari Paparo predicted on March 18, 2024: “It seems like a solid bet that agencies will be much smaller than they are today, and that some of their lower value-add activities will be eliminated, automated, or in-housed.” Verdict: Still evolving. Not yet realized at scale in public financial or headcount data, though some agencies are trimming roles and re-scoping services…

Prediction by

Ari Paparo

On March 18, 2024

“It seems like a solid bet that agencies will be much smaller than they are today, and that some of their lower value-add activities will be eliminated, automated, or in-housed.”

Follow-up

Not yet realized at scale in public financial or headcount data, though some agencies are trimming roles and re-scoping services due to AI and client budget pressures.

From the High Caliber AI network — see the AI for PR module in the course.