The short version

Ari Paparo predicted on January 1, 2024: “AI search and summaries dramatically reduce traffic to the open web.” Verdict: Called it. Rapid deployment of AI answer experiences (Google SGE, Microsoft Copilot/Bing, Perplexity) occurred. Publisher and SEO industry reports describe declines or volatility in organic search traffic associated with AI answer boxes and summaries.

Prediction by

Ari Paparo

On January 1, 2024

“AI search and summaries dramatically reduce traffic to the open web.”

Follow-up

Rapid deployment of AI answer experiences (Google SGE, Microsoft Copilot/Bing, Perplexity) occurred. Publisher and SEO industry reports describe declines or volatility in organic search traffic associated with AI answer boxes and summaries.

From the High Caliber AI network — see the AI for PR module in the course.